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CSAT vs. NPS

By Justin Parker - Feb. 20, 2023

CSAT, or Customer Satisfaction Score, and NPS, or Net Promoter Score, are both customer satisfaction and loyalty metrics, but the difference is that a CSAT asks customers to evaluate a product or service on a scale of 1-10, while an NPS asks customers to score a product or service on this scale in terms of whether or not they would recommend it to other customers.

CSAT is a very common and traditional customer satisfaction and loyalty metric that asks customers to rate their satisfaction with a product or service on a scale of 1-10. 1 being the lowest level of satisfaction and 10 being the highest level of satisfaction. This gives companies easy-to-understand data in determining the success of a product or service.

NPS is a more complex and comprehensive customer satisfaction and loyalty metric that asks customers to rate if they would recommend a product or service on a scale of 1-10. 1 being the least likely to recommend, and 10 being the most likely to recommend.

NPS scores are calculated by subtracting the level of detractors (these are customers that rate the recommendation of a product or service at a score of anywhere between 0 and 6) from the percentage of promoters (customers that rate the recommendation of a product or service at a score of anywhere between 9 to 10).

Key Takeaways:

CSATNPS
CSAT asks customers to evaluate a product or service on a scale of 1-10.NPS is a more complex and comprehensive customer satisfaction and loyalty metric that asks customers to rate if they would recommend a product or service on a scale of 1-10.
1 being the lowest level of satisfaction and 10 being the highest level of satisfaction.1 being the least likely to recommend, and 10 being the most likely to recommend.
CSATs give companies easy-to-understand data in determining the success of a product or service.NPS scores are calculated by minusing the level of detractors (these are customers that rate the recommendation of a product or service at a score of anywhere between 0 and 6) from the percentage of promoters (customers that rate the recommendation of a product or service at a score of anywhere between 9 to 10).
CSAT evaluates a consumer's transactional experience when buying a specific product or service.NPS also evaluates a consumer's transactional experience, but also assesses a consumer's overall relationship with a company or brand, and whether that is negative or positive.
CSAT focuses on a specific product or service.NPS can focus on a specific product or service, but also can apply to the entire experience a consumer has with a company or brand.
CSAT surveys are a great tool for companies to gauge short-term customer satisfaction rates.NPS surveys are a more effective tool for gauging long-term brand loyalty.

CSAT vs. NPS

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