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American Eagle Outfitters history
American Eagle Outfitters company history timeline
They thus opened the first American Eagle Outfitters store in 1977, positioning it as a seller of brand-name leisure apparel, footwear, and accessories for men and women, with an emphasis on merchandise geared toward outdoor sports, such as hiking, mountain climbing, and camping.
1977: American Eagle Outfitters (AE) is launched as segment of Silvermans Menswear, Inc.
Founded in 1977, American Eagle Outfitters is a brand with their major target group between the ages 15 and 25.
Unfortunately, while American Eagle Outfitters was growing, Silverman’s Menswear was struggling, and the brothers had to sell half of their company to the owners of Schottenstein stores in 1980.
Benson, Betsy, “Retail Ventures Plans Restructuring: New Focus on American Eagle Outfitters Unit,” Pittsburgh Business Times, February 27, 1989.
Gallagher, Jim, “Gap Won’t Buy American Eagle,” Pittsburgh Post Gazette, March 18, 1989.
By 1989 the brothers had sold all of RVI’s stores, and they had to sell the remaining 50 percent of their company to the Schottensteins.
In 1990, AEO was saddled with dated inventory that brought low profit margins.
Furthermore, AEO had essentially a zero percent sales revenue growth rate compared to the previous year and the retail chain posted a net loss in 1991, even though AEO had grown to 153 stores.
The Schottensteins brought in new management for the company in 1992 and revamped it to focus on private-product offerings for women and men.
The company repositioned itself to sell its own American Eagle brand clothing in 1992.
Under the new ownership and leadership, AEO was repositioned in 1992 to focus on private label casual apparel for men and women.
1993: American Eagle Outfitters, Inc. is incorporated.
Walters, Rebecca, “American Eagle Going Public,” Business First of Columbus, March 21, 1994.
The repositioning became successful and it went public in April 1994, and listed on the NASDAQ stock exchange.
From July through December of 1994 alone, 55 new stores were opened.
AEO has been publicly traded since the intial public offering in 1994.
In early 1995, Forman was named vice-chairman, with Robert G. Lynn, a one-time president and CEO of F.W. Woolworth Co., becoming vice-chairman and COO and Roger S. Markfield being promoted to president and chief merchandising officer.
Women's clothing, meantime--which in fiscal 1995 had accounted for only 30 percent of sales--accounted for 47 percent of sales by that time.
American Eagle also launched a line of women's casual clothing in 1995.
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American Eagle Outfitters competitors
Company Name  | Founded Date | Revenue | Employee Size | Job Openings |
|---|---|---|---|---|
| Aeropostale | 1987 | $1.8B | 21,007 | 355 |
| The Children's Place | 1969 | $1.7B | 2,100 | 631 |
| Gap Inc. | 1969 | $15.6B | 117,000 | 2,750 |
| Nordstrom | 1901 | $15.5B | 74,000 | 1,190 |
| Foot Locker | 1974 | $8.8B | 32,175 | 1,210 |
| Forever 21 | 1984 | $4.0B | 30,000 | 37 |
| Victoria's Secret | 1977 | $6.3B | 97,000 | 627 |
| Kohl's | 1962 | $18.1B | 110,000 | 1,807 |
| Tailored Brands | 1973 | $2.9B | 19,300 | 1,250 |
| Talbots | 1947 | $1.3B | 8,737 | 335 |
American Eagle Outfitters history FAQs
Zippia gives an in-depth look into the details of American Eagle Outfitters, including salaries, political affiliations, employee data, and more, in order to inform job seekers about American Eagle Outfitters. The employee data is based on information from people who have self-reported their past or current employments at American Eagle Outfitters. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by American Eagle Outfitters. The data presented on this page does not represent the view of American Eagle Outfitters and its employees or that of Zippia.
American Eagle Outfitters may also be known as or be related to AEO Management Co., AMERICAN EAGLE OUTFITTERS INC, American Eagle Outfitters, American Eagle Outfitters Inc, American Eagle Outfitters Inc. and American Eagle Outfitters, Inc.