Research Summary. Although Snapchat has only been around for less than a decade, the photo-sending app has made a huge impact on the social media scene. Snapchat has amassed a user following of millions and revenue of billions.
Snapchat has also become a popular platform for marketing to younger generations. It seems as though Snapchat will continue its pattern of growth in the coming years.
-
Snapchat has 332 million daily active users worldwide as of 2022
-
Over 5 billion snaps are created every day on Snapchat
-
39% of Snapchat users are between the ages of 18-24
-
24% of Snapchat users are millennials over the age of 30
-
Over 53% of Snapchat users are female as of 2022
-
The average user spends 31 minutes per day on Snapchat
-
More than 75% of 13-34-year-olds in over 20 countries use Snapchat
For further analysis, we broke down the data in the following ways:
General | Marketing Uses | User Demographics | User Behavior | Trends and Projections
General Snapchat Statistics
-
Snapchat has 557 million monthly active users around the world
-
There are 88.5 million active Snapchat users in the U.S. as of 2022
-
Approximately 18 billion videos are viewed on Snapchat daily
-
Snapchat is valued at a little over 1 billion dollars
-
Snapchat brought in annual revenue of $4.12 billion in 2021
Snapchat Statistics by Marketing Uses
-
60% of Snapchat users are more likely to make an impulse purchase on the platform.
Additionally, people who use Snapchat do so regularly. The typical Snapchat user spends around 30 minutes per day on the app. That’s a lot of time to advertise to them.
-
Sponsored Geofilters are usually seen by around 40-60% of Snapchat users in a region.
Oftentimes, this translates to huge exposure. For example, one Snapchat Geofilter campaign run by General Motors was viewed over 60 million times total and reached 22 million different people.
-
Approximately 16 million Snapchat users see sponsored filters daily.
Many companies are started to take advantage of Snapchat’s high viewership count. It’s impacted the advertising industry in a big way.
-
40% of Snapchat users claim to have discovered new brands on Snapchat.
This suggests that many people see these ads, but a lot of them are buying as well.
-
59% of Gen Z individuals have ad recall after watching only seconds of a skippable ad.
This is slightly higher than the 57% of millennials who have ad recall after a very short ad. Additionally, less than half of Gen Xers demonstrated ad recall. Gen Z’s high rate of ad recall makes them the perfect target for Snapchat marketing.
Snapchat Statistics by User Demographics
-
78% of Americans aged 13-24 use Snapchat as of 2020.
The vast majority of the American Gen Z population uses Snapchat on a regular basis. However, other age groups demonstrate much lower rates of Snapchat usage.
-
77% of college students used Snapchat daily in 2014 when the app came out.
The most recent replication of this study showed that Snapchat usage among college students continued to increase. In 2017, 88% of college students used Snapchat daily. A more recent study has not been done, but it is expected that the trend of growth among college students will continue.
-
48% of Snapchat users in the United States are aged 15 to 25.
30% of Snapchat users are aged 26-35 in the United States. Additionally, 18% of users are 36-45, 11% of users are 46-55, and 5% of Snapchat users are over the age of 56.
-
53% of Snapchat users are female.
47% of the people using Snapchat are men. While the app is slightly more popular with women, it’s a pretty even split.
Snapchat Statistics by User Behavior
-
Snapchat users open their app over 30 times per day on average
-
Users send an average of 34.1 messages per day on Snapchat
-
There are 8,796 snaps sent on Snapchat every second
Snapchat Trends and Projections
-
Number of Annual Snapchat Users 2014-2021
Year 2014 2015 2016 2017 2018 2019 2020 2021 # of Users 57M 86M 143M 173M 188M 203M 238M 293M -
Snapchat Annual Revenue 2015-2021
Year 2015 2016 2017 2018 2019 2020 2021 Revenue $0.05B $0.4B $0.8B $1.1B $1.7B $2.5B $4.1B -
Snapchat Annual Net Profit/Loss
Year Net Income/Loss 2015 -370M 2016 -514M 2017 -1,175M 2018 -1,254M 2019 -1,032M 2020 -945M 2021 -489M -
Number of Daily Active Snapchat Users Q4 2014-2021
Years 2014 2015 2016 2017 2018 2019 2020 2021 # of Users 71M 107M 158M 187M 186M 218M 265M 319M
Snapchat Statistics FAQ
-
How many people use Snapchat?
Snapchat had 332 million daily active users around the world as of 2022.
-
How much does the average Snapchat user use the app each day?
The average user spends 31 minutes per day on Snapchat and sends over 34 messages during that time.
-
Who uses Snapchat the most?
The Gen Z generation aged 15-24 uses Snapchat the most. 39% of this age group use Snapchat. More than 75% of people aged 13-34 use Snapchat. Additionally, women slightly prefer Snapchat more than men. Over 53% of Snapchat users are women.
-
How many snaps are sent each day?
Over 5 billion snaps are created every day on Snapchat.
-
What is Snapchat’s annual revenue?
Snapchat’s annual revenue was $4.1 billion in 2021.
-
How much is Snapchat worth?
Snapchat is worth an estimated $1 billion dollars after accounting for annual loss.
Conclusion
Snapchat has become one of the fastest-growing and surprisingly enduring social media of our time. After less than ten years since its inception, Snapchat has amassed more than 332 million daily active users around the world. Today, there are over 5 billion snaps created every day. In other words, there are nearly 9,000 snaps sent on Snapchat every single second.
The majority of Snapchat users belong to the Gen Z generation. More than 75% of people aged 13-34 across 20 different countries use Snapchat. In the United States alone, there are 88.5 million active Snapchat users as of 2022.
The average Snapchat user spends about 31 minutes per day using the app. All these users are bringing the social media company a lot of money. Last year, Snapchat’s annual revenue was over $4 billion.
Since so many people are using Snapchat daily, its become a powerful marketing tool for other companies. Approximately 18 billion videos are viewed on Snapchat every day, and many of those are advertisements. Approximately 16 million Snapchat users see sponsored filters daily.
That’s a lot of eyes on an ad, especially when 60% of users are more likely to make an impulse purchase when they’re using Snapchat. In addition to rocking the social media world, Snapchat is also making waves in the marketing realm.
References
-
Statistica. • Snapchat: daily active users worldwide | Statista. Accessed on May 19, 2022
-
Backlink.io. Snapchat Demographic Stats: How Many People Use Snapchat in 2022?. Accessed on May 19, 2022
-
Statistica. • Average age of Snapchat users 2021 | Statista. Accessed on May 19, 2022
-
Statistica. • Global Snapchat user distribution by gender 2022 | Statista. Accessed on May 19, 2022
-
Broadband Search. Average Time Spent Daily on Social Media (Latest 2022 Data) – BroadbandSearch. Accessed on May 19, 2022
-
Snapchat. Snap Inc. – Investor Relations. Accessed on May 19, 2022
-
Statistica. • US Snapchat users | Statista. Accessed on May 19, 2022
-
Wallaroo Media. Snapchat Statistics – Updated April 2022 | Wallaroo Media. Accessed on May 19, 2022
-
Go Banking Rates. How Much Is Snapchat Worth? | GOBankingRates. Accessed on May 19, 2022
-
Snapchat. Top 3 reasons app businesses should advertise on Snapchat. Accessed on May 19, 2022
-
EnVeritas Group. Making Snapchat Work for Your Business | EnVeritas Group. Accessed on May 19, 2022
-
Quick Sprout. 15 Ways to Use Snapchat for Your Business. Accessed on May 19, 2022
-
Marketing Dive. Gen Z shows higher ad recall than older age groups, Snap study finds | Marketing Dive. Accessed on May 19, 2022
-
Statistica. • US Snapchat usage by age 2020 | Statista. Accessed on May 19, 2022
-
Business Insider. 77% Of Surveyed College Kids Use Snapchat Every Day. Accessed on May 19, 2022
-
The Drum. Study: Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social | The Drum. Accessed on May 19, 2022
-
Tech Crunch. Snapchat beats in Q3, adding 7M users & revenue up 50% | TechCrunch. Accessed on May 19, 2022
-
CNBC. Consumers spend more time on Snapchat than Instagram: Report. Accessed on May 19, 2022
-
Business Insider. This mind-blowing graphic shows how many Snapchat photos are sent per second. Accessed on May 19, 2022
Author
Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.
