The 15 Largest Marketing Companies In The World

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Largest Marketing Companies Research Summary

The largest marketing company in the world is Accenture Interactive, with a revenue of $62 billion.
As of 2022, the global marketing industry has a market size of $321 billion.
The global marketing industry is projected to grow at a CAGR of 13.9% through 2026.

Although the global marketing industry saw a small drop in 2020 due to coronavirus-related market issues, experts still expect it to reach $769.9 billion by 2024.

Much of this growth is driven by continued advancements in artificial intelligence that allow advertising agencies to better leverage consumer data.

To get a better idea of where the industry currently is, it’s useful to take a look at its current top players.

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Here are the 15 largest advertising agencies in the world as of April 2022:

Accenture Interactive. New York City, New York

Stock Ticker: N/A
Market Cap: $174.15 billion
2022 Revenue: $62 billion

Accenture Interactive is a wholly-owned subsidiary of Accenture, one of the largest professional services firms in the world.

Employing over 18,000 individuals across 40 international offices, the company provides digital marketing services such as digital strategy, content management, and advertising.

As of early 2021, Accenture Interactive is one of Accenture’s fastest-growing divisions and generates approximately 13% of its parent company’s revenue.
Deloitte Digital. New York City, New York

Stock Ticker: N/A
Market Cap: $200 billion
2022 Revenue: $59.3 billion

Deloitte Digital is the digital advertising arm of Deloitte, one of the world’s largest consulting and professional services firms by revenue.

The company is more multifaceted than most other advertising subsidiaries on this list, providing a wide range of services such as:
- Logistics
- Branding strategy
- Cybersecurity
- Data warehousing
Founded relatively recently in 2012, Deloitte Digital already ranks among the largest digital advertising firms in the world.

A large reason for this rapid growth is the quantity and quality of the acquisitions it has been able to make due to capital provided by its parent company.

For example, Deloitte Digital owns the advertising agency Heat, which is best known for creating the Hotwire, EA Sports, and Madden NFL websites.
PwC Digital Services. Hallandale Beach, Florida

Stock Ticker: N/A
Market Cap: $168.12 billion
2022 Revenue: $50.3 billion

PwC Digital Services is the digital advertising division of PricewaterhouseCoopers (PwC), one of the largest networks of accounting and consultancy firms in the world.

The company employs over 10,000 workers across 50 countries worldwide. It specializes in the digital advertising fields of innovation, analytics, and mobile marketing.
WPP plc. England, United Kingdom

Stock Ticker: NYSE: WPP
Market Cap: $10.52 billion
2022 Revenue: $17.847 billion

WPP plc is the largest advertising company in the world in terms of revenue, number of clients, and employees. It’s a multinational conglomerate that also operates in related industries such as public relations, communication, and commerce.

The company was originally formed under the name Wire and Plastic Products plc in 1971 to produce wire shopping baskets.

Throughout the 80s and 90s, it expanded into the advertising and digital media industries through strategic acquisitions of over a hundred different companies, such as the famous branding agency Lambie-Nairn.

As of early 2021, WPP plc employs over 130,000 workers and owns a large portfolio of businesses spanning 100 countries.

Many of the company’s subsidiaries are large and well-known marketing consultancies in their own right, such as VMLYR, Wunderman Thompson, and Ogilvy.

These subsidiaries specialize in a broad variety of marketing fields, such as:
- Digital marketing
- Healthcare advertising
- Data management
- Shopper marketing promotions
- Sports marketing
Omnicom New York City, New York

Stock Ticker: NYSE: OMC
Market Cap: $16.63 billion
2022 Revenue: $14.29 billion

Omnicom is a multinational corporate communications conglomerate whose subsidiaries provide four main services:
- Advertising
- Public relations
- Customer relationship management
- Specialty services
The company is the second-largest advertising agency in the world by revenue and employs more than 77,000 workers across 100 countries.

Omnicom was formed in 1986 through a three-way merger between marketing communications giants Needham Harper Worldwide, Doyle Dane Bernbach, and BBDO Worldwide.

These three companies, along with TBWA Worldwide and Omnicom Marketing Group, make up Omnicom’s five major agency networks. Collectively, they oversee over 1,500 independent agencies that all operate under the Omnicom umbrella.

More specifically, these five subsidiaries focus on the following industries:
- Doyle Dane Bernbach (DDB). DDB owns Grupo ABC, the largest advertising agency in Brazil.
  
  The company also operates healthcare and medical marketing agencies, as well as reputable firms such as TracyLocke and Roberts + Langer.
- Omnicom Marketing Group. Omnicom Marketing Group is the media arm of Omnicom group. The company frequently competes against BBDO Worldwide, another Omnicom subsidiary, for the Network of the Year award at the Cannes Lions International Festival of Creativity.
- TBWA Worldwide. TBWA Worldwide operates reputable agency networks such as Media Arts Labs and Designory.
- BBDO Worldwide. BBDO is a digitally focused marketing agency that consistently wins numerous reputable creative marketing awards year after year.
  
  For example, the firm has won the Cannes Lions International Festival of Creativity’s Network of the Year six times.
- Needham Harper Worldwide. Needham Harper operates over a hundred smaller companies focused on healthcare, vehicle testing, and events.
Publicis Sapient. Boston, Massachusetts

Stock Ticker: N/A
Market Cap: $15.85 billion
2022 Revenue: $13.792 billion

Publicis Sapient is a fully-owned subsidiary of Publicis, an earlier entry on this list.

The company markets itself as a digital business marketing firm, specializing in the fields of experiential marketing and innovation consulting.

Publicis Sapient employs over 20,000 workers around the world. The majority of its sales are generated in the United States, as well as India, where the company heavily expanded its presence in the early 2000s.

The company differentiates itself from its competitors by using a fixed-price, fixed-term model to price its products.

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Publicis Groupe. Paris, France

Stock Ticker: EURONEXT: PUB
Market Cap: $15.85 billion
2022 Revenue: $13.50 billion

Publicis Groupe is a global public relations and advertising agency founded in 1926.

The firm existed solely in Paris until 1945 when it grew rapidly into one of the largest marketing companies in the world.

As of early 2021, Publicis operates in 202 countries across 105 countries, providing services such as:
- Digital and traditional advertising
- Media services and marketing services (SAMS)
- Public relations
The company is organized into four separate divisions:
- Communications. This branch owns well-known creative networks such as Leo Burnett, Nurun, and Saatchi Saatchi.
- Sapient. Owns subsidiaries such as Razorfish and DigitasLBi
- Healthcare. Operates Saatchi Saatchi Wellness and MORE.
- Media. Operates in partnership with Starcom Mediavest Group.
The Interpublic Group of Companies. New York City, New York

Stock Ticker: NYSE: IPG
Market Cap: $12.94 billion
2022 Revenue: $10.93 billion

Often called IPG, The Interpublic Group of Companies is a multinational marketing conglomerate consisting of five major advertising networks:
- IPG Mediabrands. IPG Mediabrands is IPG’s media buying and data management division.
  
  The company includes well-known creative agencies such as Healix, ID Media, and Ensemble Worldwide.
- FCB. FCB is a global network that provides advertising and public relations services in the fields of healthcare, digital marketing, and sports marketing.
- McCann Worldgroup. McCann Worldgroup employs over 24,000 workers across its 100 subsidiary advertising agencies.
  
  These include well-known names such as Fitzco, Avrett Free Ginsburg, and PMK*BMC.
- MullenLowe Groupe. MullenLowe Group was formed in 2015 through a merger between Mullen and Lowe Partners.
  
  The company specializes in providing brand strategy and communications planning services.
- Marketing Specialists. Marketing Specialists offers a broad range of marketing services such as content development, public relations, and digital marketing.
Bluefocus Communication Group. Beijing, China

Stock Ticker: SHE: 300058
Market Cap: $25.832 billion
2022 Revenue: $9.861 billion

Bluefocus Communication Group, often simply called Bluefocus, is one the largest branding and marketing agencies in China.

The company was formed in 1996 and has since expanded into 100 offices across 10 countries that employ over 6,000 workers.

Since 2014, Bluefocus’s main initiative has been to expand its international presence.

The company acquired a majority stake in Fuseproject in 2014 to offer advertising and design services in the United States.

Its notable clients include companies such as Lenovo, Tencent, and Samsung.
Dentsu International.London, United Kingdom

Stock Ticker: N/A
Market Cap: $8.20 billion
2022 Revenue: $8.182 billion

Although Dentsu International, formerly known as Dentsu Aegis Network, was already mentioned on this list as a subsidiary of Dentsu, it deserves its spot because it operates largely independently from its parent corporation.

The company provides digital marketing and analytics services in over 145 countries and employs nearly 70,000 workers.

Dentsu International operates in different countries through the following subsidiaries:
- Grip Limited. A Canadian firm that specializes in TV sports advertising, branding strategy, and design.
- Gravity Media. Gravity Media is a New York City-based full-service ad agency with established production and broadcast facilities.
- Global Mind. An interactive and digital marketing agency based in Argentina.
- M8. M8 is a Miami-based performance and digital marketing firm.
Havas. Paris, France

Stock Ticker: OTCMKTS: HAVSF
Market Cap: $4.568 billion
2022 Revenue: $3.039 billion

Havas is a global public relations and advertising company that operates in over 100 countries.

The company consists of three primary operational segments:
- Havas Creative Group. Havas Creative Group focuses on innovation consulting, design, and sports marketing. Its portfolio of subsidiaries includes well-known advertising agencies such as Arnold Worldwide.
- Havas Media Group. Havas Media Group specializes in media planning and buying, multimedia interactive services, and sales promotion.
  
  This segment owns Havas Media and Arena Media.
- Health You. Includes well-known companies such as Health Plus that specialize in providing healthcare communications services.
One of the firm’s main current initiatives is to expand heavily into the cryptocurrency advertising industry. To this end, Havas created Havas Blockchain to provide blockchain and ICO marketing services.
Hakuhodo. Tokyo, Japan

Stock Ticker: TYO: 2433
Market Cap: $4.743 billion
2022 Revenue: $1.335 billion

Hakuhodo is the second-largest advertising agency by revenue based in Japan.

The company is a member of the DAC Consortium, one of the largest consolidated groups of global media players in Japan.

While Hakuhodo operates primarily in Japan, it also provides its services in:
- The United States. Hakuhodo operates via a partnership with the United States public relations company Ketchum.
- India. Hakuhodo-Percept is a joint-venture advertising firm between Hakuhodo and the Indian marketing agency Percept.
- Canada. Hakuhodo operates in Canada through its Montreal-based subsidiary Sid Lee.
MDC Partners. New York City, New York City

Stock Ticker: NASDAQ: MDCA
Market Cap: $420 million
2022 Revenue: $1.30 billion

MDC Partners is a marketing and advertising holding company that employs over 7,000 workers across 50 different partner firms.

The company operates under a partnership model, in which it acquires a majority stake in partner agencies but allows them to run themselves largely independently.

MDC Partners typically invests in small to mid-sized creative and digital firms. The majority of these are based in the United States, where MDC generates approximately 91% of its total revenue.

MDC’s partner firms specialize in a wide variety of different advertising industries such as media management, technology, and analytics.

A few notable examples of these companies include 6 Degrees, Albion, and Bruce Mau Design.

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Dentsu. Tokyo, Japan

Stock Ticker: TYO: 4324
Market Cap: $35.02 billion
2022 Revenue: $790.379 million

Originally founded as Japan Advertising Ltd. in 1901, Dentsu is a global public relations and advertising firm that employs over 62,000 workers.

Within Japan, the company operates through five regional divisions based mainly in Tokyo and Osaka.

Internationally, Dentsu owns and operates well-known marketing agencies such as Geneon Entertainment in North America and Aegis Group in the United Kingdom.

Aegis Group specializes in CRM, creative, and media services. In addition to the United Kingdom, the company also operates in 120 other countries.

The company organizes itself under four different advertising business segments:
- National advertising
- Advertising-related services
- Foreign market advertising
- New market advertising
Epsilon. Irving, Texas

Stock Ticker: N/A
Market Cap: $120.59 million
2022 Revenue: $70 million

Epsilon is a fully-owned subsidiary of Alliance Data Systems Corp, a logistics and analytics service provider. The company specializes in the marketing fields of digital strategy, customer insights, and customer loyalty.

It employs over 8,000 people across 70 worldwide. Epsilon has won many industry awards, such as Ad Age’s top spots for World CRM/Direct Marketing Network and Largest U.S. Mobile Marketing Agency.

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Marketing Industry FAQ

What percentage of marketing is digital?

As of 2021, digital marketing accounted for 64.4% of total ad spending. That means that most marketing investments and projects are now digital in many places, especially in countries like the United States.

In part, this trend is driven by analytics and the simple fact that more and more people own smartphones and use the internet.
What is the highest-paid state for sales/marketing?

The highest-paid state for sales/marketing is New Jersey with an average salary of $61,522 per year. Other states with high average salaries include: New York ($61,266), Connecticut ($60,854), Pennsylvania ($60,701), and Massachusetts ($58,256).

As far as individual cities, New York City has the highest average salary for marketers, at $61,511 per year.
What is the worst state for sales/marketing?

The worst state for sales/marketing is Utah with an average salary of $29,228 per year. Other states with low average salaries include: Idaho ($29,663), Montana ($30,146), Kansas ($30,202), and Missouri ($31,067).

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Author

Chris Kolmar

Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

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