How To Become An Account Strategist: What It Is and Career Path

What is an account strategist and how to become one

Updated January 8, 2025

4 min read

Quoted Expert

Brian Abraham Ph.D.

An Account Strategist is responsible for developing, managing, and reporting direct response campaigns. They serve as the link between account managers and coordinators/interns. They also design and implement all the aspects of campaign strategies to optimize the client's goals. The strategist analyzes these strategies for improvements and strategic recommendations. Also, they oversee and manage projects/tasks to ensure their timely completion. Furthermore, their daily duties involve resolving client's issues, analyzing reports, and ensuring projects follow specifications. The account strategist drives and contributes to the development and revenue growth of the company.

Employers require a minimum of a bachelor's degree in a related field and at least two years of relevant work experience. You must be experienced in quantitative analysis and reporting. You must possess project management, communication, organization, time management, and leadership skills. You must also be proficient in MS Office. An account strategist's salary ranges from $68,649 to $85,408, with the average salary being $76,446.

What general advice would you give to an Account Strategist?

Brian Abraham Ph.D.

Instructor, Full-time faculty member at Nichols College, Augsburg University

While it is exciting to be starting your first job as a recent graduate, don't be too hasty. Be sure you are entering a positive atmosphere with strong leadership. Take time to ask about the company culture and turnover rates. You can find low and high turnover rate ratios on the Internet for your industry. A high turnover rate company likely has a poor working atmosphere.

ScoreAccount StrategistUS Average

Salary

7.5

Avg. Salary $95,655

Avg. Salary $59,228

Stability Level

4.9

Growth Rate 19%

Growth Rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 12.09%

Black or African American 5.08%

Hispanic or Latino 12.12%

Unknown 4.98%

White 65.61%

Gender

female 60.06%

male 39.94%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress Level

4.9

Stress level is manageable

7.1 - high

Complexity Level

8.2

Complexity Level is challenging

7 - challenging

Work Life Balance

4.6

Work Life balance is fair

6.4 - fair

Key steps to become an account strategist

Explore account strategist education requirements

Most common account strategist degrees

Bachelor's

78.8 %

Master's

10.3 %

Associate

7.1 %

Start to develop specific account strategist skills

Skills	Percentages
Digital Marketing	23.01%
Client Facing	8.47%
Account Management	8.05%
Google Analytics	5.39%
ROI	5.17%

Complete relevant account strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New account strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an account strategist based on U.S. Bureau of Labor Statistics data and data from real account strategist resumes.

Research account strategist duties and responsibilities

Manage PMD and other strategic relationships for company resulting in direct/strategic partnerships with external networks including Facebook.
Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Optimize campaigns towards client KPIs, including traffic acquisition, site engagement, and e-commerce purchases.
Analyze campaign performance, industry data, and market trends to drive revenue growth and higher ROI for clients.

Apply for account strategist jobs

Now it's time to start searching for an account strategist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do account strategists rate their job?

-/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Account Strategist reviews

A zippia user wrote a review on May 2019

Pros

Meeting with consumers, educating, coaching, discussing products