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What is a web content manager and how to become one
Content on your site provides information that is useful for educating search engines and, ultimately, educating people about your company. The way you present the information and what you include on your site matters a lot. It can either make new clients or create some doubts in the old ones when they visit your website. Perhaps a web content manager can help you in such cases.
A regular day at work in the life of a web content manager involves activities such as nailing style and tone, taking the lead on developing, analyzing web content performance, and maintaining the firm's site. Besides, they plan, organize, establish and publish content on your site in a professional manner. This job demands them to make sure the content they are providing offers an affirmative view of the company and its products, services, or both.
Talking of their salary, managers ask for no less than $34.12 per hour. There isn't a single way to start in this field -- a background in graphics designing, IT, journalism, or marketing is sufficient. Companies normally require a bachelor's degree for hiring candidates.
What general advice would you give to a Web Content Manager?
Nancy Tag
Professor, Program Director, Master's in Branding + Integrated Communications (BIC), The City College of New York
Avg. Salary $74,186
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 52.91%
male 47.09%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Web Content Manager career paths
Key steps to become a web content manager
Explore web content manager education requirements
Start to develop specific web content manager skills
Skills Percentages Web Content 22.71% Content Management System 4.25% WordPress 4.07% Google Analytics 3.69% Digital Marketing 3.52% Complete relevant web content manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New web content managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web content manager based on U.S. Bureau of Labor Statistics data and data from real web content manager resumes.Research web content manager duties and responsibilities
- Create and manage content for college website using HTML5, CSS, and Javascript.
- Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
- Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
- Manage social media marketing, including Instagram
Prepare your web content manager resume
When your background is strong enough, you can start writing your web content manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web content manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Web Content Manager Resume templates
Build a professional Web Content Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Web Content Manager resume.
Apply for web content manager jobs
Now it's time to start searching for a web content manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Web Content Manager Job
Are you a Web Content Manager?
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Average web content manager salary
The average Web Content Manager salary in the United States is $74,186 per year or $36 per hour. Web content manager salaries range between $49,000 and $110,000 per year.
What Am I Worth?
How do web content managers rate their job?
Web Content Manager reviews
Unreasonable deadlines.
I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true.
Updated January 8, 2025
